Since 2015, Sweden’s Advertisers, in consultation with the Rights Alliance, have drawn up recommendations regarding involuntary advertising on illegal services and the associated Warning List. The list contains ten illegal services that, without permission, show movies and TV series – sites that all serious advertisers should avoid. The list has now been updated, making it easier for all advertisers to avoid these illegal services.
Revenue from advertising is an essential source of income for illegal services. It is, therefore, important that advertisers do not place their ads on illegal services and thus reduce the flow of money.
See recommendations and the warning list here.